Potential customers rely on online reviews to tell them if they can trust your business. Here's how to add Google reviews to your website.
Keyword(s): google reviews
Did you know that more than 90% of internet searches take place on Google and its subsidiary YouTube? Google processes more than 3.5 million searches every single day. This means customers are turning to Google to find and review businesses.
Getting your website synced to Google in all possible ways is a critical step for any small business. Whether it is search engine optimization or online reviews, you need prospective customers to find your business.
Read on to learn how to incorporate Google reviews into your business website. Explore topics such as how reviews on a website help shoppers trust your business.
What Are Google Reviews?
Before we discuss how to embed reviews for a business, it is essential to discuss the program. Google reviews allow customers to rank your business on a 1 to 5 scale.
Typically, the reviews are displayed next to your business profile in Maps and Search. However, many companies are seeing the value in integrating these online reviews onto their website.
There are a couple of things for you to do to get started. First, make sure to verify your business profile. If your business does not show up on Google Maps and Searches, it cannot integrate into your website.
Also, you want to remind website visitors to leave a review. Many companies create and share a link to make it easy as possible for their consumers. It is also encouraged to respond to reviews to build trust with your customer base.
How to Add a Google Review to Your Website?
There are a few different ways to add business reviews to your website. Many companies use a website development tool to build their pages. If this is the case, you can install a widget to integrate online reviews into your website.
Another option is to add code directly to your website. First, start off by visiting the Reviews Tool on Google. Enter your business name and select the correct one from the list of verified companies.
When you select your business, a code snippet is provided. You will copy and paste this to your website’s code wherever you would like it displayed.
Many businesses value online reviews so much that they strategically place them on the homepage. They want website visitors to see positive customer testimonials and five star reviews as a first impression. Others create an entirely separate landing page for customer reviews.
Another option is to install a review platform. There are business review platforms that sole mission is to provide a place for buyers to leave online reviews. Here, businesses are searchable and can be listed for free.
Why Is Adding Online Reviews Important?
You are now ready to integrate online reviews on your website. There are still people that feel uneasy buying products or services on the web. Positive reviews can ease that uncertainty and give shoppers confidence in the product or service.
If you want to learn more about Google reviews or installing a review platform, contact us today to speak with an expert.